If you're new here, I'm André, a tech entrepreneur and founder of LaunchFast, a stack designed to help web developers significantly speed up their project development time. I post daily updates on my journey and progress.
After spending a few days with my family, I’m back developing LaunchFast.
I’ve been thinking about what to do next. Here’s the plan:
Improve conversion rate
Create marketing strategy
Improve the product
As a perfectionist, I promised myself I wouldn’t touch the product until I dealt with marketing: my Achilles heel.
Improve conversion rate
I’ve been thinking about how to make my landing page better. One of the things I realized is that I shouldn’t be comparing LaunchFast with any other boilerplate. LaunchFast stands on its own.
So I’m studying high-converting landing pages and working on a new landing page to boost conversions. This is the work in progress so far:
I won’t stop working on this until I get at least a 10% conversion rate.
Create marketing strategy
I’ve already created a thorough 3-step marketing strategy:
Identify Ideal Channels & Tactics
Develop Testing & Validation Framework
Set KPIs for Each Channel
Use Split Tests
Rapid Feedback Loops
Engage with developers who sign up early, and gather feedback to optimize the product messaging and features.
Set up quick customer surveys during or after trials, incentivized with discounts or extended access.
Referral & Incentive Systems
Scaling Successful Channels
If you’d like to create a thorough marketing strategy, use this prompt on ChatGPT:
Act as a seasoned marketer and unconventional growth hacker to assist me in crafting a strategy for {Business Type} owners in {Location} on identifying, testing, and scaling new marketing channels and ideas to reach {Target Audience} with {Product/Service}.
Improve the product
I’m super eager to start working on the product again and delight my customers with awesome new automations and functionality. In particular:
Beautiful online video documentation 🎥✨
That’s it for now folks!